08:34 AM

New Retail for 2021 at HP Collections in Hersheypark

Shop brands like Nike, Under Armour, Vineyard Vines, Puppie Love, and more at Hersheypark

HP Collections, which opened in 2020, is home to unique products and the most premier brands offered at Hersheypark. Located in the newest region of Hersheypark, Hershey’s Chocolatetown, HP Collections is the perfect place to stop and shop on your way out of the park after a fun day of riding coasters. Whether you’re looking for clothing, accessories, or drinkware, HP Collections has it all.

New for 2021, we are excited to debut branded partnerships with Nike and Under Armour among others, with expanded lines with Vineyard Vines and Puppie Love. 

Check below for highlights of brands and items available for 2021!


Browse among a variety of apparel from Nike golf performance and high-end performance gear including polos, quarter zips, hats, and more.

Under Armour

Rep the Hersheypark pinwheel on Under Armour items including t-shirts, shorts, quarter zips, sweatshirts, hats, drawstring bags, and backpacks.


Level up your apparel with premium attire from Levelwear. Ladies, make sure to check out the Levelwear Verve line, a collection designed to elevate transitional activewear for women.

Puppie Love 

Back again for 2021 with expanded offerings, check out co-branded Hersheypark and Puppie Love t-shirts, socks, masks, and more!


Described as, "Men's apparel that combines east coast prep with west coast casual for the ultimate in look and feel," HP Collections is excited to offer johnnie-O Southern California apparel. Guests can shop co-branded polos, quarter zips, basic t-shirts, crewnecks, hats, and t-shirt hoodies.


Given overwhelming popularity during 2020 for “things that cool”, HP Collections now offers an even wider variety of Corkcicle insulated drinkware from tumblers to kids cups and everything in between. Grab a cooler bag to keep your beverages extra cold!


Just in time for warmer weather, HP Collections carries Chubbies shorts and swim trunks for men. Stand out with these bold colors and fun patterns!

Vineyard Vines

 Vineyard Vines is back and excited to have an expanded collection for guests to shop from. With adult and youth sizes available, everyone in the family can leave with some Vineyard Vines swag! New for this year, HP Collections carries a golf line featuring polos, expanded youth offerings, and the No. 1 selling tourist whale shirts in adult and youth.

Columbia Sportswear

Last but not least, stay warm all throughout the year with some Hersheypark co-branded Columbia fleeces and sweatshirts!

King and Full Size Season Pass Holders - don't forget to use your 15 percent discount on retail when shopping at Hersheypark! You can also take a look at what's new at Hersheypark Supply Co. for 2021