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New Retail at HP Collections Inside Hersheypark

Shop New Items from Vuori, Vineyard Vines, Oakley and more

If you are looking for a one-of-a-kind shopping experience while you are visiting Hersheypark, look no further than HP Collections in Hershey's Chocolatetown! This store provides a unique shopping experience, holding brand name merchandise such as Nike, Ray Ban, Chubbies and more. Recently added to the sales floor are more everyday women's and men's pieces from Vineyard Vines, Oakley, and our newest addition, Vuori. Keep reading below to learn more:


We are so excited to introduce Vuori to HP Collections. Vuori is an activewear and lifestyle brand focused on performance and quality. Inspired by the active way of life on the Coast of California, Vuori provides everyday style catered to our busy lives. We know you are going to love their men's shorts and shirts, and women's joggers and tops. Once you feel the soft but lightweight materials, you'll be sold! Check out this bestseller now.

Vineyard Vines

Everyone's favorite Hersheypark logoed polos are back, along with some non-logoed additions. In the women's section, you'll find everyday fashion pieces such as dresses and blouses.


Our Oakley section keeps getting bigger and bigger! Hersheypark guests are loving our Oakley t-shirt selection and of course, sunglasses.

Imperial and Corkcicle 

Guest favorites Imperial hats and Corkcicle drinkware are now in brand new colors and patterns.

Check out the sweet styles at HP Collections while you still can this summer. HP Collections is inside Hersheypark, an admission ticket is required to shop. These items are not available online.