Hershey, PA,
09:36 AM

Hershey Entertainment & Resorts Appoints New Managing Director of Resorts Sales & Revenue Management

Michael Reynoldson Promoted to New Role

Michael has dutifully served our company for the past four and a half years and I commend him for achieving this role.
John Lawn, Hershey Entertainment & Resorts Chief Operating Officer

Michael Reynoldson has been named managing director of resorts sales and revenue management for Hershey Entertainment & Resorts Company (HE&R), effective June 2. The position opened upon Jason Heath’s promotion to Hershey Lodge general manager. Reynoldson was promoted from his previous role as assistant director of resorts sales for HE&R.

In his new role, Reynoldson will lead a team of 20 employees from HE&R’s resorts sales, revenue management and Hershey Destination Services teams. In his tenure at HE&R since late 2011, Reynoldson was successful in exceeding individual and team goals within sales and business development. He was also key in implementing and creating more efficient processes and procedures which, in turn, helped lead to surpassing goals over the past three years.

Reynoldson has 11 years of sales experience in the hotel and resort industries throughout the eastern United States. Prior to joining HE&R, Reynoldson was senior sales manager at Sawgrass Marriott Golf Resort & Spa in Florida. He also spent nearly 5 years on Hilton Head Island in South Carolina at various properties including The Sea Pines Resort and The Westin Hilton Head Island Resort & Spa.




“Michael has dutifully served our company for the past four and a half years and I commend him for achieving this role,” said John Lawn, chief operating officer for HE&R. “His accomplishments and leadership make him the ideal person to fill the position of managing director of resorts sales and revenue management. I look forward to watching his team’s future success.”


About HE&R: Hershey Entertainment & Resorts is a world-class entertainment and hospitality company dedicated to preserving the legacy of Milton S. Hershey. Founded in 1927 by Milton S. Hershey, HE&R and its subsidiaries own and/or operate the Hersheypark Entertainment Complex, Hersheypark Arena & Stadium, ZooAmerica North American Wildlife Park, Hershey Bears AHL Hockey Club, GIANT Center, The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, The Spa At The Hotel Hershey, Hershey Country Club and Hershey Golf Collection, Hershey Nursery, and Hershey Laundry & Dry Cleaning. For additional information about HE&R, visit www.HersheyPA.com.



Hershey Entertainment & Resorts is proud to help fulfill the dream of our founder, Milton S. Hershey, by providing value to Milton Hershey School, the largest home and school in the world, as it continues to provide opportunities for children in need.