CAPITAL BLUE CROSS NAMED TITLE SPONSOR FOR 2018 OUTDOOR CLASSIC

_{CAPITAL BLUE CROSS NAMED TITLE SPONSOR FOR 2018 OUTDOOR CLASSIC}

Special logo also unveiled for marquee event set to take place on January 20, 2018

(Hershey, PA – August 2, 2017) - The Hershey Bears are proud to announce Capital BlueCross as the title sponsor of the 2018 Outdoor Classic, set to take place Saturday, January 20, 2018 at Hersheypark Stadium. The club has also unveiled the logo for the special event, which will now be known as the 2018 Capital BlueCross Outdoor Classic, and will serve as the can't-miss engagement of the club's 80th Anniversary Season in 2017-18.

"We're honored to be working with Capital BlueCross on the 2018 Capital BlueCross Outdoor Classic," said Vice President of Hockey Operations Bryan Helmer. "They're a fantastic partner that has always been a big supporter of the Hershey Bears and the Hershey community. Their participation in the game, and the sharp new logo unveiled today, continue to build the excitement for this marquee event."

“We are thrilled to continue our partnership with the Hershey Bears as they bring world class hockey to Central Pennsylvania. The 2018 Capital BlueCross Outdoor Classic provides the opportunity for hockey fans to see the game in an exciting and unique setting, and we are proud to be a part of making that happen,” said Gary D. St. Hilaire, president and CEO, Capital BlueCross. “Supporting the health and wellness of our members also means supporting what’s good for our community and advancing the vitality of the region we call home. The Hershey Bears organization is a terrific partner in that effort, and we are proud to work with them as we bring people together to Live Fearless and show their pride and support for the home team. We look forward to seeing Hersheypark Stadium packed as the Bears face off against the Lehigh Valley Phantoms.”

Capital BlueCross has been a longtime partner with Hershey, and also served as the title sponsor of the 2013 Capital BlueCross Outdoor Classic held at Hersheypark Stadium. More than a health insurer, Capital BlueCross delivers innovative solutions through a family of diversified businesses that is creating a healthier future and lowering health care costs. Among these solutions are patient-focused care models, leading-edge data analytics, and digital health technologies. Additionally, Capital BlueCross is growing a network of Capital Blue stores that provide in-person service and inspiration to help people reach their health goals. Capital BlueCross is an independent licensee of the BlueCross BlueShield Association. For more information, visit www.capbluecross.com.

“On this, the 80th season of The Hershey Bears, the spirit of community and collaboration rings true more than ever. With partners like Capital BlueCross, we are thrilled to bring back the Capital BlueCross Outdoor Classic to Hershey, PA for 2018,” said Hershey Entertainment & Resorts President & CEO John Lawn. “We are grateful for the long-standing partnership we share with Capital BlueCross and look forward to this exciting event.”

The 2018 Capital BlueCross Outdoor Classic logo was designed by Joe Bosack & Co. of Pottsville, PA. Bosack also designed Hershey's current set of logos, the 2013 Capital BlueCross Outdoor Classic logo, and Hershey's 80th Anniversary Season mark. The design features historic Hersheypark Stadium, as well as accents of light blue to represent not only the game's title sponsor, but also the frigid temperatures endured when taking the game of hockey back to its roots.

Tickets for the 2018 Capital BlueCross Outdoor Classic go on sale to the general public on Friday, August 18, 2017 with a special presale for Season Ticket Holders starting in early August. Ticket package information will be distributed to Season Ticket Holders via mail and is expected to arrive shortly. Specific dates of the presale will be included in the mailed information. Further information will be posted on HersheyBears.com.

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About the Hershey Bears: The 2017-18 season marks Hershey's 80th Anniversary Season. Hershey has led the AHL in regular season attendance for the past 11 consecutive seasons and are 11-time Calder Cup champions. The team calls Giant Cnter home. Visit www.HersheyBears.com and follow Hershey Bears on our social media channels for ongoing team and schedule updates.

About Hershey Entertainment & Resorts: Hershey Entertainment & Resorts (HE&R) is a world-class entertainment and hospitality company dedicated to preserving the legacy of Milton S. Hershey. Founded in 1927 by Milton S. Hershey, HE&R and its subsidiaries own and/or operate the Hersheypark Entertainment Complex, Hersheypark Arena & Stadium, ZooAmerica North American Wildlife Park, Hershey Bears hockey team, Giant Center, The Hotel Hershey, Hershey Lodge, Hersheypark Camping Resort, The Spa At The Hotel Hershey, Hershey Country Club and Hershey Golf Collection, Hershey Nursery, and Hershey Laundry & Dry Cleaning. For additional information about HE&R, visit www.HersheyPA.com.

Trademarks appearing in bold or italics are owned or used by Hershey Entertainment & Resorts Company under license or with permission. All rights reserved.

Hershey Entertainment & Resorts is proud to help fulfill the dream of our founder, Milton S. Hershey,

by providing value to Milton Hershey School, the largest home and school in the world, as it continues

to provide opportunities for children in need.